Years ago, shopping online was just a novelty; almost everyone still did the majority of their shopping in brick-and-mortar stores and only bought something online occasionally. But times have changed, and e-commerce continues to grow at a staggering rate. This creates huge growth potential for home-based businesses in all industries, and especially direct sales opportunities where all the products, legal and other huge set up time and costs have already been created for you!
According to mintel.com, Americans increasingly rely on the internet for everything from reading the news to paying bills. New research indicates they are more willing to trade brick-and-mortar retailers for e-tailers. Mintel’s Online Shopping US 2015 report reveals that over two thirds (69 percent) of US online adults shop online at least monthly, with 33 percent shopping online every week in 2015, up from 24 percent in 2014.
Here’s more compelling information from statista.com:
Revenue in the “eCommerce” market amounts to $313,980,500 in US dollars in 2016, and is expected to show an annual growth rate (CAGR 2016-2020) of 7.66% resulting in a market volume of $421,825,600 in 2020.
With the ease, simplicity, and growing popularity of e-commerce for the consumer, it is easy to see why direct selling (which is a huge part of the e-commerce business) is such a successful industry.
This is especially beneficial for most direct sales businesses that are taking advantage of the e-commerce tidal wave yet don’t need to establish their own e-commerce sales channel with merchant service accounts, payment gateways and associated fees. The direct selling company handles all of that themselves!
Direct selling is a $34 billion retail channel in the United States used by some of the world’s most recognizable brands to market products and services to consumers. Instead of traditional retail outlets or online marketplaces, direct selling maintains a salesforce of millions of committed independent entrepreneurs.
67% of online consumers have mentioned having “more variety” as another reason why they enjoy shopping online. Direct sales companies have excellent resources that give you the opportunity to offer a wide variety of products and services to your customers.
Not only are online sales not going away anytime soon, they are trending upwards with each passing year. Getting into direct sales is an excellent way to get your piece of the e-commerce pie; whether you just want a sliver of supplemental income or a big heaping piece, it is yours for the taking!